In search engine optimization, two kinds of tags are important on your osCommerce store: meta tags and HTML tags. Technically, meta tags are HTML tags, they just appear in very specific places. The two most important meta tags are the keyword tag and the description tag.
The keyword tag occurs at the point where you list the keywords that apply to your osCommerce Templates store. A keyword tag on a search engine optimization page might look something like this:
<meta name=”keywords” content=”Camera, Digital Camcorders, Sony Cybershot”>
The description tag gives a short description of your osCommerce page. Such a tag for the search engine optimization page might look like this:
<meta name=”description” content=”We sell digital Cameras, Camcorders and Sony Cybershot.”>
Not all search engines take meta tags into consideration. For that reason, your osCommerce site should use both meta tags and other HTML tags. Some of the other HTML tags that you should include on your osCommerce site are the title tag, the top (or H1) heading tags, and the anchor tags.
The title tag is the tag that’s used in the title of your site. This tag will appear like this:
<Title>Your Title Here</Title>
Once you’ve tagged your site with a title tag, when a user pulls the site up, the title that you entered will appear at the very top of the page.
High-level headings (H1s) are also important when a crawler examines your osCommerce site. Your keywords should appear in your H1 headings, and in the HTML tags you use to create those headings. An H1 tag might look like this:
Anchor tags are used to create links to other pages. An anchor tag can point users to another product page, or external web page. You’re probably most familiar with the anchor tags used to create links to other web sites. Here’s what an anchor tag might look like:
<a href=”http://www.example.com/”>Text for link</a>