Before you can even begin to write your keyword advertisement text, you should have a finalized list — or even multiple finalized lists — of keywords selected. If you’ve used a keyword research worksheet, you can easily use this list to group your keywords according to topic.
It’s important that you keep your keywords of your selling products grouped together, especially because they associate with the different product pages of your osCommerce Templates site. It’s these words that you’ll be working with as you create your keyword advertisement text for your osCommerce store. According to research done by major search engine companies, using keywords in your advertisement text can increase your advertisement click-through rates by as much as 50 percent. Product keywords are important to your advertisement text, and the right keywords for the advertisement are vitally important.
Another thing to consider before you begin to write your osCommerce store's keyword advertisement text for your osCommerce template online store is what you hope to accomplish with the text. Do you want visitors to buy something? Do you want them to call your office for more information? Do you want them to sign up for a newsletter or some other service? It’s important to know what you want users to do when they see the advertisement, because you’ll use some form of this in a call to action in the advertisement.
It helps if you clearly write down several different sentences that express what you want the visitors to do in your osCommerce store. You don’t have to worry about writing the sentences in short form right now. Just get the ideas down on paper. You can whittle away unnecessary words as you move forward with writing the text.